We are the Web Analytics Experts

With the increasing sophistication and ease-of-use of today’s website analytics tools, the challenge is no longer collecting data, but producing easy-to-interpret reporting and actionable recommendations that will contribute to your bottom line.

Our expert staff of web strategy consultants has worked for both new and established web businesses as well as analytics vendors, which gives us in-depth expertise and tool functionality and online business practices.

Since most performance reporting (i.e. page views, online sales, sites referrals, PPC campaigns, funnel analysis, etc) can be scheduled for automated delivery after initial configuration, the “web analyst” role simply does not require a full-time resource in most organizations. And with the growing importance of the Internet to any company’s bottom line, the need for an experienced web strategist has caused this role to become too important to lump into a techie’s responsibilities. It requires an experienced website strategy professional skilled in ”telling the story behind the numbers”.

We are not just techies, but experienced online marketing experts, most with advanced business degrees, and all with real-world online business experience. And because much of our work is done virtually (from locations in the U.S.), Net/Net Analytics offers this expertise at a much lower cost and with faster results than less experienced internal resources. We also deeply respect our confidentiality agreements with clients and will never share information.

Net/Net Analytics begins where your web analytics vendor leaves off. We help your organization determine what you want your web site visitors to accomplish, how to measure it, and how to best utilize web metrics to increase success on your site.

We customize our solutions to fit your specific needs:
• Daily/Weekly/Monthly reporting
• Online campaign tracking and management
• Omniture SiteCatalyst “Dynamic Excel Client”, WebSideStory HBX
“Report Builder”, and WebTrends configuration and reporting
• Page Optimization Testing
• Tool functionality and web analytics best practices training
• Web Strategy Consulting based upon your site’s performance

Net/Net Analytics goes beyond generic PowerPoint presentations. In addition to web strategy best practices and recommendations, we also possess the expertise to perform your day-to-day web analytics tasks. Whether you require immediate assistance with campaign setup to meet a promotions deadline, dashboard configuration and delivery to key company members, or presentation design using MS Excel, PowerPoint or Crystal Xcelsius for a board meeting, Net/Net Analytics will get you the results you need.