Successful web analytics is more than counting page views and returning visitors. It is utilizing web business intelligence in order to effectively implement web business practices.
The Net/Net Analytics “Web Analytics In The News” RSS feed collects relevant articles from around the internet to help you keep on top of current web news, trends, and best practices.
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Web Analytics In The News
This week, anyone with a stake in online business is asking themselves some simple questions about Google. A recent cover story in BusinessWeek explores the deep resentment felt by many customers and former partners of the search giant.
Google Tries To Redefine Optimization
by Mike Levin, Monday, Apr 9, 2007 6:00 AM ET
Split-Test Results Can Change -- When Should You Re-Test? With a split-test or two under your belt, you may start wondering how long your test results will remain valid. The fact remains that if you run a split test of a certain element and get one result and repeat the test a year later, you may not get the same result.
by Scott Miller, Vertster.com, Salt Lake City, UT, Apr 10, 2007 10:35
Web Analytics Summit Attendees Cite Top 4 Frustrations Here are Sherpa's behind-the-scenes meeting notes, including the four most common frustrations that are holding back Web analytics departments today, plus a handy suggested analytics department staffing chart...
Sherpa Meeting Notes, Mar 27, 2007
Your Web Site Has No Purpose WHEN I STARTED AS AN Internet marketing strategist back in 1993, I was usually asked, "Jim, can we really sell things online?" I would lead clients through their Web awakening, explaining that the Internet is a communication tool and could be used for all contacts with customers from awareness (advertising) to education (marketing) to transactions (sales) and solving problems (customer service). If you can sell over the phone, you can sell online.
by Jim Sterne, Tuesday, Mar 27, 2007 6:00 AM ET
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