Meet the Net/Net Analytics Team

 
•  Brian McGee
   Founder and Web Analytics Specialist

 
•  Peter Howley
   Partner, Web Analytics Specialist
  •  Jim Snyder
   Partner, Web Analytics Specialist
•  Rachael Scott
   Web Analytics Specialist

 

 

Brian McGee
Founder and Web Analytics Specialist
MBA – Clark Atlanta University
BS – University of Illinois – Champaign-Urbana

Brian is a leading web analytics professional, having worked exclusively in web analytics for the past several years. His experience includes positions as Web Performance Manager for Cingular Wireless and Digital Marketing Consultant for WebSideStory.  He has also worked as a Financial Business Analyst for IBM.

Brian’s experience on both the client and web analytics vendor sides, in addition to his strong analytical background, gives him a unique perspective and innovative approach to turning metrics into actionable results.

 

Areas of Specialty
 WebSideStory HBX – including Report Builder, campaign tracking,
   dashboard configuration
 Omniture Site Catalyst – including Excel Client, campaign
   tracking, dashboard configuration
Web Strategy and Best Practices
End User Training
Vendor Evaluation and Selection


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Peter Howley
Partner, Web Analytics Specialist
MBA – Harvard University
BS – Rice University

Peter has a decade of consulting and management experience, including positions with Bain & Company, washingtonpost.com, and Advertising.com. 

With a unique mixture of consulting, research, and web analytics experience across several industries, Peter possesses the unique ability to provide both high-level and detailed results and solutions.

 

Areas of Specialty
WebTrends, Google Analytics and Omniture
Web Strategy and Best Practices
Online Marketing
Market Research
Vendor Evaluation and Selection


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Jim Snyder
Partner, Web Analytics Specialist
MBA - Georgia Tech
BS - University of Miami

Jim Snyder has over 12 years of experience in Web analytics, content and online marketing positions at top Web sites including CNN.com, Weather.com and research institutions Yale University and Georgia Tech. Jim has the unique combination of Web analytics and content strategy along with hands-on experience in Web software and database development.

 

Areas of Specialty
Omniture SiteCatalyst, WebTrends, Google Analytics
Web Strategy
Conversion Funnels, Database Integration (Oracle, SQL Server)
End user training


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Rachael Scott
Consultant
MBA – University of Bridgeport
BBA – Hofstra University

Rachael has a decades-long track record as a business intelligence specialist, with skills including database management, report automation, and delivery - including Crystal Reports and Xcelsius.  She is skilled at assisting clients at all levels with metrics presentation and delivery.

 

Areas of Specialty
Omniture SiteCatalyst
Business Objects Crystal Reports and Xcelcius

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