Meet the Net/Net Analytics Team

 
•  Brian McGee
   Partner and Web Analytics Specialist
 		 •  Jim Snyder
   Partner, Web Analytics Specialist
 		 •  Maigari Jinkiri
   Partner, Omniture Implementation Specialist
 
 •  MacKay Drake
   Director, Business Development		 

 

 
Brian McGee

Brian McGee
Partner and Web Analytics Specialist
MBA – Clark Atlanta University
BS – University of Illinois – Champaign-Urbana

Brian is a leading web analytics professional, having worked exclusively in web analytics for the past several years. His experience includes positions as Web Performance Manager for Cingular Wireless and Digital Marketing Consultant for WebSideStory.  He has also worked as a Financial Business Analyst for IBM.

Brian’s experience on both the client and web analytics vendor sides, in addition to his strong analytical background, gives him a unique perspective and innovative approach to turning metrics into actionable results.

 

Areas of Specialty
• WebSideStory HBX – including Report Builder, campaign tracking,
   dashboard configuration
• Omniture Site Catalyst – including Excel Client, campaign
   tracking, dashboard configuration
• Web Strategy and Best Practices
• End User Training
• Vendor Evaluation and Selection





Jim Snyder

Jim Snyder
Partner, Web Analytics Specialist
MBA - Georgia Tech
BS - University of Miami

Twitter: http://www.twitter.com/jimdsnyder

Jim Snyder has over 12 years of experience in Web analytics, content and online marketing positions at top Web sites including CNN.com, Weather.com and research institutions Yale University and Georgia Tech. Jim has the unique combination of Web analytics and content strategy along with hands-on experience in Web software and database development.

 

Areas of Specialty
• Omniture SiteCatalyst, WebTrends, Google Analytics
• Web Strategy
• Conversion Funnels, Database Integration (Oracle, SQL Server)
• End user training


Maigari Jinkiri

Maigari Jinkiri
Partner, Web Analytics Implementation Specialist
BA - Georgetown University

Maigari is a web analytics expert who is certified on all major analytics solutions. He has worked as an international trade data analyst, marketing consultant, and web analytics consultant with a range of clients from the Fortune 50 to small and medium-sized businesses.

Maigari’s experience with both the technical and business aspect of web analytics allows him to work with clients to implement solutions, integrate systems, and analyze web data from online analytics tools with the goal of increasing online and offline revenue and profits through the continual testing process.

 

Areas of Specialty
•Omniture SiteCatalyst, WebTrends, Unica, Coremetrics
• Confidence Audits
•Conversion Audits
•Vendor Selection
•Data Integration



Maigari Jinkiri

MacKay Drake
Director, Business Development
MBA - Georgia Tech

MacKay has 15 years of sales and business development experience in IT and Finance. Former capital markets and investment banking professional.

   


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